Case study · AtTheRate.ai - brand identity, website, SaaS app UX/UI & social media for an AI martech startup
A martech startup, built from day one.
AtTheRate.ai helps marketing agencies onboard clients, manage ad-account access and report across Google, Meta, TikTok, Amazon and more, in one place. The company is based in Singapore, and we have been its design partner since day one, designing everything it needed to launch: the logo and brand book, the website, the web app and its social media.
Day one, nothing yet.
A new company in a busy, technical market needed a brand people remember, a product that feels simple, and a voice on social, all at the same time and all looking like one company.
One studio, every touchpoint.
We have been the design team since the founding day. We owned the brand from the first sketch, then designed the website, the web app and the social content, so every touchpoint shares one system.
- 01Logo & brand identity
- 02Brand book: colour, type, emblem
- 03Marketing website design
- 04Web app UX: flows & architecture
- 05Web app UI & design system
- 06Social media creatives & motion ads
What we looked into, and why.
@ + = AtTheRate.
The logotype comes straight from the name: an @ sign and an equals sign. A confident blue says trust and technology, with a red @ to make the mark memorable.
One link is all you need.
The product had to live up to the tagline: sign in, pick a module, connect every ad platform once, and hand clients a report.
What we chose, and what it cost.
Explain it fast, show it working.
A clear promise, the platforms it connects, a three-step "how it works" with the real app, and a free-trial call to action on every page. Scroll inside each frame.
Talk about the pain, then the fix.
Ongoing posts and short motion ads for LinkedIn and Instagram, in the brand blue, each opening with a problem agencies feel every week.
A brand agencies remember, a product they get.
AtTheRate.ai launched with one consistent identity across its logo, website, app and social channels, and a product flow that takes an agency from sign-up to a client-ready report without leaving the stepper.